Mr. Fruitness vola su Bologna

Mr. Fruitness meets communication students at Bologna's University.

Mr. Fruitness über Berlin

Mr.Fruitness was one of the protagonists of Fruitlogistica.

NOW ONLINE, THE NEW MR. FRUITNESS GAME STARRING THE SUPERHERO WHO COMBATS CHILD OBESITY

(Ferrara, 13^th January 2009). Refreshed and renewed in look and content, the Mr.Fruitness site – featuring the superhero in green tights, testimonial for the three-year “Fruitness enjoy it!”* project – offers its junior friends a fruit-quiz about the role that fruit plays in nutrition. Once they have registered on the www.fruitness.eu site (in five languages: Italian, English, German, Polish and Swedish), children and teenagers from all over Europe can create their own personal logo in peach, pear or kiwi shapes, play with Mr.Fruitness and his magic fruit-team and answer the fruit-quiz together with their parents. The questionnaire will be an invitation for them to give their views on fruit consumption, vote for their favourite fruit and describe what they have learned while navigating on the Mr.Fruitness site. The new quiz is both simple and enjoyable, and is a tool designed to heighten children’s and parents’ awareness of the importance of nutrition and aid parents and adults to think seriously about their purchasing habits.